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Former FOX and Univision exec Vincent Cordero launches live music promotions company

May 18, 2017 by Veronica Villafañe

Vincent CorderoVincent Cordero, most recently COO of HBO Latin America, is striking out on his own.

He has partnered with longtime music entrepreneur David Torres to launch a live music promotions company.

Called INVIVO Media Group, the new company aims to produce and sell 100 premium live music events across the U.S. in its first year, capitalizing on 2016 Nielsen Music360 data that shows Latinos spend 100% more on live music than the average consumer and that there is growth potential in the U.S. Latino live music marketplace.

The group will also provide strategic media consulting for domestic and international sports organizations, media rights licensing and distribution.

Prior to working for HBO, Cordero was EVP & General Manager of FOX Deportes, and VP & General Manager of Univision Chicago.

Filed Under: People Tagged With: Vincent Cordero

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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