Categorized | People

Former FOX and Univision exec Vincent Cordero launches live music promotions company

Posted on 18 May 2017. Tags:

Vincent CorderoVincent Cordero, most recently COO of HBO Latin America, is striking out on his own.

He has partnered with longtime music entrepreneur David Torres to launch a live music promotions company.

Called INVIVO Media Group, the new company aims to produce and sell 100 premium live music events across the U.S. in its first year, capitalizing on 2016 Nielsen Music360 data that shows Latinos spend 100% more on live music than the average consumer and that there is growth potential in the U.S. Latino live music marketplace.

The group will also provide strategic media consulting for domestic and international sports organizations, media rights licensing and distribution.

Prior to working for HBO, Cordero was EVP & General Manager of FOX Deportes, and VP & General Manager of Univision Chicago.

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I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I have also held management positions in the online digital sphere - first as Managing Editor of IntersectionsSouthLA.org, followed by a role as the West Coast Web editor for impreMedia. I was president of the National Association of Hispanic Journalists from 2004 to 2006. I am also a freelance writer, reporter and producer. I founded Media Moves in June of 2007.

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I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I was president of the National Association of Hispanic Journalists from 2004 to 2006, and inducted into the Hall of Fame in August of 2016. As an online news manager, I was West Coast Web Editor for impreMedia and Managing Editor of IntersectionsSouthLA.org. In addition to running Media Moves, which I founded in June of 2007, I'm a regular contributor to Forbes and also do freelance work as writer, reporter and producer.
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