Univision has teamed up with advertising software company Videology to develop audience-based selling opportunities.
Univision plans to use Videology’s software to automate some of its sales and leverage the online ad platform’s cross-screen planning, forecasting and measurement capabilities to connect clients with Hispanic consumers.
According to a February 2017 Ad Perceptions/Videology survey, 64% of advertisers predict that within the next 3-5 years more than half of TV buying industry-wide will be done programmatically.