Categorized | People, TV & Radio

Telemundo names Barroeta SVP of Marketing and Creative

Karen BarroetaKaren Barroeta moves to a new role within NBCUniversal. The company announced today she has been named SVP, Marketing and Creative for the Telemundo Networks.

She replaces Aileen Angulo-Merciel, who is no longer with the company.

Barroeta starts the new job on September 11 and will continue to be based in Miami.

In her new position, Barroeta will lead the strategic development and execution of all consumer marketing initiatives across the company’s platforms and collaborate with the Telemundo Station Group and the NBCUniversal distribution and affiliate teams.

She’ll also work closely with Monica Gil, EVP of Corporate Affairs, NBCUniversal Telemundo Enterprises, to jointly develop and oversee all corporate branding and marketing initiatives across the company’s portfolio.

Barroeta was most recently SVP, Marketing & Creative for NBCUniversal International Networks Spanish Latin America, a five-channel joint venture with Ole Communications, overseeing, marketing, communications and creative for Universal Channel, Studio Universal, Syfy, E! Entertainment and Telemundo Internacional.

She was previously General Manager of Telemundo Internacional, where she led the operation of the Telemundo-branded cable channel in Mexico and Latin America.

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- who has written 4589 posts on Media Moves.

I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I have also held management positions in the online digital sphere - first as Managing Editor of IntersectionsSouthLA.org, followed by a role as the West Coast Web editor for impreMedia. I was president of the National Association of Hispanic Journalists from 2004 to 2006. I am also a freelance writer, reporter and producer. I founded Media Moves in June of 2007.

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I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I was president of the National Association of Hispanic Journalists from 2004 to 2006, and inducted into the Hall of Fame in August of 2016. As an online news manager, I was West Coast Web Editor for impreMedia and Managing Editor of IntersectionsSouthLA.org. In addition to running Media Moves, which I founded in June of 2007, I'm a regular contributor to Forbes and also do freelance work as writer, reporter and producer.
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