The Los Angeles Times is expanding its brand to include Spanish-language print and online properties.
The paper, which also owns Hoy Los Angeles, is officially launching Los Angeles Times en Español on Saturday, March 17.
The Hoy Fin de Semana Saturday edition, which has a circulation of 840,000 home delivered copies, will be rebranded and relaunched as Los Angeles Times en Español Fin de Semana.
Already in beta testing for the past couple of months, the company will also officially debut its global online news platform Los Angeles Times en Español. The site will include translated content from the LAT’s English-language journalists, as well as Hoy staff.
There won’t be any changes to the Hoy Los Angeles Friday edition, which has a circulation of 140,000.
The www.hoylosangeles.com website will continue for the time being, but it will apparently be phased out.
These changes were conceptualized prior to the sale of the LAT, announced in late February, when Los Angeles billionaire Dr. Patrick Soon-Shiong agreed to pay $500 million to buy The Times, the San Diego Union-Tribune, Hoy and several community newspapers from Chicago media company Tronc. Federal regulators approved the purchase last week.