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Telemundo partners with Musical.ly to launch digital series for Generation Z

March 22, 2018 by Veronica Villafañe

The Cheese

Telemundo has teamed up with global video community musical.ly to develop and launch a series of new digital entertainment programs targeting the Latino Generation Z.

The first series is entertainment and pop culture show “The Cheese,” which debuts this Saturday, March 24 on the musical.ly app.

As part of its digital strategy, the network plans to also launch a sports show on the musical.ly app, tentatively titled “On the Ball,” leading up to the 2018 FIFA World Cup Russia. This follows Telemundo’s partnership with Copa90 to launch a Hispanic soccer creator network.

Both shows will be created and executive produced by Telemundo’s multi-platform production studio Fluency+.

More details are available on Forbes.

Filed Under: Digital Tagged With: Fluency Plus, Telemundo

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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