Categorized | Digital, People

Mitú hires Diaz, Reyes and García for executive team

Gina Reyes - Rachel Garcia - Zadi Diaz

L to R: Zadi Diaz, Gina Reyes and Rachel García.

Looking to expand its reach to Latino millennials, digital media brand Mitú is bringing three new development, production and marketing executives to the company.

Zadi Diaz is joining the company as VP of Digital Studio for Premium Content, Gina Reyes as VP of Scripted Development for Television and Film, and Rachel García as VP of Marketing and Brand Strategy.

The three women will be based at Mitú’s Los Angeles headquarters.

An award-winning creative executive who specializes in digital storytelling, Diaz will oversee short, mid-form and branded video development and production.

Prior to joining Mitú, she was VP of Programming and Development at ipsy. She previously held roles as Executive Producer of AwesomenessTV’s Awestruck, and of YouTube’s flagship show, YouTube Nation, produced by DreamWorks Animation.

Reyes arrives to Mitú from Story House Entertainment at Univision, where she was Director of Content Development for English and Spanish-language scripted series. At Mitú, she’ll oversee the company’s growing scripted development initiatives for television and film.

Before Univision, Reyes spent five years at Fox as Director for the Fox Writers Lab, Fox TV Directors Lab and the Fox/AFI Filmmakers Lab .

García will oversee Mitú’s marketing, creative partnerships and programs, including the company’s in-house agency. She’ll also develop the company’s fanbases through social media, events, licensing and merchandising, and will lead Mitú’s B2B and sales marketing efforts.

García previously worked for BBC America as Vice President, Marketing and Social Media.

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- who has written 4807 posts on Media Moves.

I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I have also held management positions in the online digital sphere - first as Managing Editor of, followed by a role as the West Coast Web editor for impreMedia. I was president of the National Association of Hispanic Journalists from 2004 to 2006. I am also a freelance writer, reporter and producer. I founded Media Moves in June of 2007.

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Veronica Villafane

I'm an Emmy award-winning journalist, who's worked as an on-air reporter, anchor, writer and producer for Spanish and English-language television, including Univision, Telemundo, CNN en Español, Fox 11 News in Los Angeles and the San Jose Mercury News, later becoming a digital media manager. I write about Hispanic media and entertainment as a regular contributor to Forbes and also freelance as an editor, reporter and producer for other media outlets. I'm a former president of the National Association of Hispanic Journalists, inducted into the Hall of Fame in August of 2016.