Telemundo and Univision today held press calls touting their 2018-2019 programming lineups.
Both networks took slight jabs at each other during their presentations. Telemundo pointed to their “competitors’ double digit declines” in ratings, while Univision addressed they were committed to family-oriented programming unlike other networks who focus only on “adult and narco” shows.
Telemundo did a video press conference with top brass, including NBCUniversal Telemundo Enterprises Chairman César Conde and Telemundo Network President Luis Silberwasser, detailing content from the company’s different divisions, including digital. They also announced partnerships, a new streaming deal with Hulu and signing Luis Fonsi for the first ever Spanish-language “The Voice.”
At Univision, President & Chief Operating Officer Jessica Rodríguez and Televisa Studios Patricio Wills led the press phonecall, ahead of next week’s Upfront. The execs emphasized a focus on “culturally relevant” programming, an expanded deal with Netflix and the value of the company’s partnership with Televisa.
For the first time, Univision will have a two-day “experiential” event. Telemundo will share its presentation with all the NBC networks.