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Entravision-Smadex

Entravision expands digital advertising unit with acquisition of Smadex

June 13, 2018 by Veronica Villafañe

 

Entravision announced today it has acquired digital advertising technology company Smadex, through its Headway business unit. Fnancial terms of the transaction were not disclosed.

Based in Barcelona, Spain, Smadex is a mobile programmatic solutions provider and demand-side platform (DSP) with proprietary technology that allows advertisers to execute performance campaigns on mobile devices using machine learning-assisted bidding algorithms to identify the best combination of creative assets, audience targeting and pricing.

Smadex allows advertisers to access global consumers through mobile inventory supply and capture market attention using strong and engaging advertising formats to drive performance sales and brand metrics. The company’s open platform can plug and play with any new external partners.

Smadex will become part of the Headway programmatic advertising business unit. Entravision acquired the Buenos Aires-headquartered Headway in March 2017.

Filed Under: TV & Radio Tagged With: Entravision

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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