• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar
MENUMENU
  • About
  • Send News Tips

Media Moves

Covering Latinos in the Media Industry

MENUMENU
  • Home
  • About
  • Send News Tips
  • People
  • TV & Radio
  • Programming
  • Print
  • Digital
  • Job Board
  • Archives
Rita Ferro

Rita Ferro promoted to President of Disney Advertising Sales

September 6, 2018 by Veronica Villafañe

Disney’s Rita Ferro is getting a second promotion in less than two years.

Named President of Advertising Sales and Marketing for Disney-ABC in February 2017, Ferro is now President of Disney Advertising Sales.

In her new role, she will now also oversee ad sales for ESPN’s portfolio, including ESPN+, ESPN Radio, ESPN the Magazine and ESPN on ABC.

That’s in addition to her current responsibilities supervising sales for all Disney-ABC properties, including Disney cable networks, Freeform and ABC’s O&O television stations, as well Disney’s mobile, social and digital portfolio.

Disney is consolidating all of its ad-sales under Ferro’s leadership, who takes over ESPN sales leadership from retiring Global Sales President Ed Erhardt.

Ferro joined Disney over 20 years ago. Since then, she has several executive positions throughout the company, including VP of Ad Sales for ESPN International.

Filed Under: People, TV & Radio Tagged With: Disney, Rita Ferro

Primary Sidebar

Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
Miryam Villarreal

Miryam Villarreal promoted to anchor of Telemundo California

January 26, 2023

Jose Flores - Patricia Buchanan

Telemundo Station Group announces new GM roles for José Flores and Patricia Buchanan

January 25, 2023

Manuel Aguilera

Manuel Aguilera named managing editor at Americano Media

January 25, 2023

Eliecer Marte

Eliecer Marte does English-language cross-over to News 12 Networks

January 24, 2023

Telemundo 52 talent

On-air talent at Telemundo Los Angeles votes for union representation

January 23, 2023

VIEW ALL ARTICLES

Secondary Sidebar

Media Moves is a mission-driven digital publication aimed at raising the visibility of Latinos in the media. Since its inception in 2007, the site has covered thousands of stories. To keep moving forward, we need your help. That’s why we launched a crowdfunding campaign.

Learn more about why Media Moves needs your support here.

You can contribute to the campaign clicking the button below.

SUPPORT MEDIA MOVES
Get the week’s stories in your inbox. The Media Moves Wrap newsletter is sent Friday mornings.
SUBSCRIBE
Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
Copyright © 2023 Media Moves · All Rights Reserved | Terms of Use | Privacy Policy