Adrián Santucho is starting a new professional venture with the launch of his own content development and production company called 3 Creative Vibes.
Based in Miami, the company officially opens its doors this month.
Santucho, CEO of 3CV, is currently working with a three-person development team in Miami and four others in Latin America with plans to find content partners in Mexico.
“In October we will be attending MIPCOM in Cannes, and we feel that it is an opportunity to present our first original projects and look for strategic co-production partnerships,” says Santucho.
“The first steps are already taken and will begin with a co-development partnership with a renowned audiovisual production company, an agreement with one of the fastest growing technology companies in recent years, and the development of a talk show together with one of the most popular Hispanic celebrities of the moment.”
Santucho was most recently EVP of Entertainment at Univision, joining the network in 2016. Although he’s no longer an executive at the network, he’ll continue to have a close relationship with Univision through a “first look development deal that commits 3CV to present its original projects” to his former employer.
Prior to Univision, Santucho was CEO of FremantleMedia Latin America. He was previously VP of Production and Development for Endemol, where he produced shows such as “Los Exitosos Pérez,” starring Verónica Castro and Jaime Camil, “Deal or No Deal,” “Wipe Out” and “Big Brother.”