Univision is reshaping the strategy for its radio and music divisions, combining all of its audio properties under one brand – the Uforia Audio Network.
Expansion of the Uforia brand, launched in 2013, is part of Univision’s overall strategy to integrate its music platform to take advantage of the continued growth and success of Latin music.
The media company is capitalizing on an extensive portfolio that includes all of Univision’s 58 owned and operated local radio stations, 89 affiliates and digital audio platforms to create “the biggest Latin music media platform in the country.”
As part of that vision, the new Uforia Audio Network branding includes the slogan “The Home of Latin Music.”
Check out more details about the rebrand and what will happen to local radio stations on a story on Forbes.