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Mary Hernandez

LATV names Hernandez VP of Digital Content and Sales Strategy

May 1, 2019 by Veronica Villafañe

LATV has named Mary Hernandez VP of Digital Content and Sales Strategy.

In this role, she’ll oversee all digital programming and campaigns for the multichannel network.

Prior to LATV, Hernandez was VP of Programming and Content strategy for mitú. During her 7 years with the digital media company, she rose up the ranks, working in talent acquisition, creative services and business operations.

The appointment is part of the LATV’s plans to expand its long and short form digital content, spearheaded by Hernandez.

LATV also announced it will do a network rebranding, which will include relaunching its website and social media channels, and promote a new strategy focusing heavily on original digital content to be revealed during its Upfronts.

In addition to digital content, LATV says it will also partner with brands to develop creative experiential campaigns, including a summer concert series.

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Filed Under: People Tagged With: LATV, Mary Hernandez

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here

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