LATV has named Mary Hernandez VP of Digital Content and Sales Strategy.
In this role, she’ll oversee all digital programming and campaigns for the multichannel network.
Prior to LATV, Hernandez was VP of Programming and Content strategy for mitú. During her 7 years with the digital media company, she rose up the ranks, working in talent acquisition, creative services and business operations.
The appointment is part of the LATV’s plans to expand its long and short form digital content, spearheaded by Hernandez.
LATV also announced it will do a network rebranding, which will include relaunching its website and social media channels, and promote a new strategy focusing heavily on original digital content to be revealed during its Upfronts.
In addition to digital content, LATV says it will also partner with brands to develop creative experiential campaigns, including a summer concert series.
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