Eduardo Maytorena has been promoted to local sales manager of Spanish Broadcasting System’s Los Angeles market radio stations KLAX-FM – 97.9FM La Raza and KXOL-FM Mega 96.3FM.
Starting this week, he is in charge of leading the company’s L.A.-based sales teams across radio, digital and experiential marketing.
He’ll report to Rachel Elster, SVP Sales West and Alessandra Alarcón, President of SBS Entertainment LA.
Maytorena was most recently a senior account executive, leading L.A. ad sales for SBS in Los Angeles since May 2018.
He was previously a partner for Mezcalifornian Films as co-writer, director and producer of independent feature films. From 2010 to 2018 he was creative sales director of Radio Centro 93.9FM, as well as the creative sales and marketing director of Hoy newspaper.
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