• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar
MENUMENU
  • About
  • Send News Tips

Media Moves

Covering Latinos in the Media Industry

MENUMENU
  • Home
  • About
  • Send News Tips
  • People
  • TV & Radio
  • Programming
  • Print
  • Digital
  • Job Board
  • Archives
Eduardo Maytorena

SBS promotes Maytorena to L.A. stations LSM

September 10, 2019 by Veronica Villafañe

Eduardo Maytorena has been promoted to local sales manager of Spanish Broadcasting System’s Los Angeles market radio stations KLAX-FM – 97.9FM La Raza and KXOL-FM Mega 96.3FM.

Starting this week, he is in charge of leading the company’s L.A.-based sales teams across radio, digital and experiential marketing.

He’ll report to Rachel Elster, SVP Sales West and Alessandra Alarcón, President of SBS Entertainment LA.

Maytorena was most recently a senior account executive, leading L.A. ad sales for SBS in Los Angeles since May 2018.

He was previously a partner for Mezcalifornian Films as co-writer, director and producer of independent feature films. From 2010 to 2018 he was creative sales director of Radio Centro 93.9FM, as well as the creative sales and marketing director of Hoy newspaper.

Filed Under: People Tagged With: Eduardo Maytorena, SBS

Primary Sidebar

Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
Javier Ortiz

Latino Media Network taps Javier Ortiz to lead California stations

September 28, 2023

Diana Maldonado

News VP Diana Maldonado exits Telemundo Chicago

September 27, 2023

TelevisaUnivision expands Daniel Coronell’s news oversight company-wide in U.S.

September 26, 2023

Yolanda Lopez and John Lippman

Yolanda López resigns from VOA, John Lippman to succeed her as acting director

September 24, 2023

Priscilla Rodriguez Boddie - Maria Rozman

Telemundo Atlanta names Priscilla Rodríguez and María Rozman to key leadership positions

September 21, 2023

VIEW ALL ARTICLES

Secondary Sidebar

Media Moves is a mission-driven digital publication aimed at raising the visibility of Latinos in the media. Since its inception in 2007, the site has covered thousands of stories. To keep moving forward, we need your help. That’s why we launched a crowdfunding campaign.

Learn more about why Media Moves needs your support here.

You can contribute to the campaign clicking the button below.

SUPPORT MEDIA MOVES
Get the week’s stories in your inbox. The Media Moves Wrap newsletter is sent Friday mornings.
SUBSCRIBE
Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
Copyright © 2023 Media Moves · All Rights Reserved | Terms of Use | Privacy Policy