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Gerardo Martinez

Lazer Broadcasting promotes Gerardo Martínez to CRO

October 9, 2019 by Veronica Villafañe

Gerardo Martínez has been promoted to Chief Revenue Officer at Lazer Broadcasting, after three years overseeing the company’s Sacramento, Modesto, and Merced market stations.

He will continue to be based in Sacramento.

Before joining Lazer as general manager in 2016, Martínez was VP of Sales and Marketing for EMC Advertising.

He was previously general manager for radio and television stations across multiple markets, such as Adelante Media Group and Titan Broadcast’s Estrella TV affiliate in Sacramento. He also worked for Univision, Clear Channel, CBS Radio, Hearst.

Filed Under: People Tagged With: Gerardo Martinez, Lazer Broadcasting

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Most recently, a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

She is also a Hispanic media and entertainment contributor to Forbes.

Full bio here
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