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Laura Saldivar - Crystal Gomez
L to R: Laura Saldívar and Crystal Gómez.

Entravision hires Saldívar and promotes Gómez

January 6, 2020 by Veronica Villafañe

Entravision today announced it has hired Laura Saldívar as SVP of Integrated Marketing Solutions and has promoted Crystal Gómez to VP of Local Agency and National Sales for radio assets.

Both women are based in Los Angeles.

Saldívar, who previously worked at Entravision as a local sales manager from 2005 to 2010, will report directly to Eddie Melendez, President of Local Media for Entravision.

Gómez will report directly to Saldívar.

Saldívar’s experience includes sales positions for PRISA Brand Solutions, Grupo Radio Centro, Pandora, The Walt Disney Company and Univision.

Prior to her promotion, Gómez was VP of National Sales. She joined Entravision in 2010 as an account executive and worked her way up the ranks to her current role. Before Entravision, she held a number of positions within the industry, including roles at Spanish Broadcasting System ( sbs) and The Wave KTWV-FM.

Filed Under: People Tagged With: Crystal Gomez, Entravision, Laura Saldivar

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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