Entravision today announced it has hired Laura Saldívar as SVP of Integrated Marketing Solutions and has promoted Crystal Gómez to VP of Local Agency and National Sales for radio assets.
Both women are based in Los Angeles.
Saldívar, who previously worked at Entravision as a local sales manager from 2005 to 2010, will report directly to Eddie Melendez, President of Local Media for Entravision.
Gómez will report directly to Saldívar.
Saldívar’s experience includes sales positions for PRISA Brand Solutions, Grupo Radio Centro, Pandora, The Walt Disney Company and Univision.
Prior to her promotion, Gómez was VP of National Sales. She joined Entravision in 2010 as an account executive and worked her way up the ranks to her current role. Before Entravision, she held a number of positions within the industry, including roles at Spanish Broadcasting System ( sbs) and The Wave KTWV-FM.