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Vince Sadusky
Vince Sadusky during Univision's virtual upfront on Tuesday, June 16.

Univision reveals programming plans during virtual upfront

June 17, 2020 by Veronica Villafañe

Univision’s executive leadership team hosted a virtual upfront presentation for its 2020-21 programming slate, with outgoing CEO Vince Sadusky emphasizing the company’s “unique value proposition” as “America’s Hispanic super brand.”

Sadusky and ad sales President Steve Mandala acknowledged the challenges of the business amid the pandemic. Both addressed a desire to “get back to business,” touting consistent ratings growth and forging forward.

They stated Univision is currently the 5th most watched among 117 ad-supported networks, regardless of language, has a younger audience and tends to have viewers who watch content live.

On the programming front, Jessica Rodríguez unveiled a slate of scripted and unscripted content from partner Televisa and acquisitions from Turkey and Brazil.

You can read more details and see Univision’s 2020-21 program lineup on Forbes.

Filed Under: People Tagged With: Univision, upfronts

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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