• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar
MENUMENU
  • About
  • Send News Tips

Media Moves

Covering Latinos in the Media Industry

MENUMENU
  • Home
  • About
  • Send News Tips
  • People
  • TV & Radio
  • Programming
  • Print
  • Digital
  • Job Board
  • Archives
Domo dinero construction
Construction of "El Domo del Dinero" set in Telemundo Studios.

Telemundo debuts its first in-studio reality; launches “Shop Telemundo”

October 15, 2020 by Veronica Villafañe

Telemundo had a double debut this week: its first-ever original primetime reality competition shot in its Miami Telemundo Studios and an interactive shopping online site.

While its ambitious “Domo del Dinero,” which premiered Tuesday, October 13, didn’t lead Univision in its first two days, the company is betting its new “Shop Telemundo” platform,  targeting Latinos’ $1.5 trillion in buying power, will be a good investment

The online marketplace, launched October 14, is powered by NBCUniversal’s suite of content and commerce tools, including NBCUniversal Checkout and ShoppableTV and will tap and promote more than 50 retail partners across multiple categories.

The interactive platform will span across the network’s television, digital, editorial and social platforms, guiding viewers through editorial content that will engage them into buying what they see on the NBCU/Telemundo programming.

Telemundo execs say Latinos are “one of the most powerful and influential consumers in the U.S.” and Shop Telemundo will be “enhancing the viewer experience with a new layer of engagement.”

Related

Filed Under: People Tagged With: Telemundo

Reader Interactions

Primary Sidebar

Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here

Related

Yomara Lopez

Yomara López leaves Univision Sacramento for job at Telemundo 48

January 25, 2021

Marcos Mora

KVEA 52 hires Mora as weather anchor

January 25, 2021

Adriana Loya

Adriana Loya joins KPNX as MMJ

January 21, 2021

Nicolas Coates

Castalia taps Nicolás Coates to drive company expansion

January 21, 2021

Cecilia Vega

ABC News ups Cecilia Vega to Chief White House correspondent

January 19, 2021

Secondary Sidebar

Media Moves is a mission-driven digital publication aimed at raising the visibility of Latinos in the media. Since its inception in 2007, the site has covered thousands of stories. To keep moving forward, we need your help. That’s why we launched a crowdfunding campaign.

Learn more about why Media Moves needs your support here.

You can contribute to the campaign clicking the button below.

SUPPORT MEDIA MOVES

Related

Get the week’s stories in your inbox. The Media Moves Wrap newsletter is sent Friday mornings.
SUBSCRIBE

Related

FOLLOW US

  • Facebook
  • Twitter
  • Instagram
SmarterWebPackages.com
Copyright © 2021 Media Moves · All Rights Reserved | Terms of Use | Privacy Policy