Telemundo debuts its first in-studio reality; launches “Shop Telemundo”

Telemundo had a double debut this week: its first-ever original primetime reality competition shot in its Miami Telemundo Studios and an interactive shopping online site.

While its ambitious “Domo del Dinero,” which premiered Tuesday, October 13, didn’t lead Univision in its first two days, the company is betting its new “Shop Telemundo” platform,  targeting Latinos’ $1.5 trillion in buying power, will be a good investment

The online marketplace, launched October 14, is powered by NBCUniversal’s suite of content and commerce tools, including NBCUniversal Checkout and ShoppableTV and will tap and promote more than 50 retail partners across multiple categories.

The interactive platform will span across the network’s television, digital, editorial and social platforms, guiding viewers through editorial content that will engage them into buying what they see on the NBCU/Telemundo programming.

Telemundo execs say Latinos are “one of the most powerful and influential consumers in the U.S.” and Shop Telemundo will be “enhancing the viewer experience with a new layer of engagement.”