• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar
MENUMENU
  • About
  • Send News Tips

Media Moves

Covering Latinos in the Media Industry

MENUMENU
  • Home
  • About
  • Send News Tips
  • People
  • TV & Radio
  • Programming
  • Print
  • Digital
  • Job Board
  • Archives
Peter Blacker - Romina Rosado - Ronald Day
L to R: Peter Blacker, Romina Rosado and Ronald Day.

Blacker, Rosado, Day promoted as part of Telemundo’s “strategic realignment”

December 1, 2020 by Veronica Villafañe

Calling it a “realignment of several of its divisions designed to fuel growth in a rapidly changing media market,” NBCUniversal Telemundo Enterprises today announced a new structure that will maximize its content across all platforms and redesign the company’s revenue strategy.

As part of the effort, the company announced several promotions, effective immediately.

Ronald Day is elevated to President of Entertainment and Content Strategy and Romina Rosado is promoted to EVP, Entertainment and Content Strategy.

Both executives have led the entertainment division’s omnichannel strategy, focused on Telemundo Global Studios, Network News and Sports. They are charged with overseeing the development of a data-driven content strategy that is tailored for each of Telemundo’s platforms, including Universo and Peacock, as well as other direct-to-consumer outlets.

Peter Blacker is upped to a broader role as EVP, Chief Commercial Officer, Head of DTC Licensing. He will lead the newly-redesigned Revenue Strategy and Distribution unit, focusing exclusively on the commercialization, monetization and distribution of Telemundo content, including direct-to-consumer and emerging platforms.

Blacker will also be responsible for partnering with Telemundo’s creative engines (Global Studios, Entertainment, Sports and News), as well as with the NBCU Distribution & Licensing and Peacock teams, to develop monetization opportunities in the U.S. and globally.

The company states it will accelerate its commercialization teams to maximize monetization in the marketplace and continue developing Latino content and storytelling across all screens, in both Spanish and English.

Related

Filed Under: People Tagged With: Peter Blacker, Romina Rosado, Ronald Day, Telemundo

Primary Sidebar

Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here

Related

Robert Lopez

Robert Lopez returns to the LA Times

April 19, 2021

Sylvia Rosabal

Sylvia Rosabal named Director of the Office of Cuba Broadcasting

April 16, 2021

Diana Fuentes

Diana Fuentes leaves Express-News to lead IRE as executive director

April 15, 2021

Univision - Televisa

Univision to pay Televisa $4.8 billion in merger deal

April 13, 2021

Angelica Vale

Angélica Vale hired to host new game show on Estrella TV

April 12, 2021

Secondary Sidebar

Media Moves is a mission-driven digital publication aimed at raising the visibility of Latinos in the media. Since its inception in 2007, the site has covered thousands of stories. To keep moving forward, we need your help. That’s why we launched a crowdfunding campaign.

Learn more about why Media Moves needs your support here.

You can contribute to the campaign clicking the button below.

SUPPORT MEDIA MOVES

Related

Get the week’s stories in your inbox. The Media Moves Wrap newsletter is sent Friday mornings.
SUBSCRIBE

Related

FOLLOW US

  • Facebook
  • Twitter
  • Instagram
Copyright © 2021 Media Moves · All Rights Reserved | Terms of Use | Privacy Policy