Telemundo adds revenue execs Fonseca Zas and Carmona-Botana

Looking to expand its Revenue Strategy and Distribution business unit, NBCUniversal Telemundo Enterprises has hired two new executives to help develop and grow content monetization opportunities in the U.S. and around the world.

Effective immediately, Ezequiel Fonseca Zas joins Telemundo in the newly created role of SVP of Revenue Strategy and Distribution, and Malu Carmona-Botana is appointed to the new position of VP of Content Monetization.

Both will be based in Miami. Fonseca Zas will report directly to Peter Blacker, EVP, Chief Commercial Officer and Head of DTC Licensing. Carmona-Botana will report to Fonseca Zas.

Fonseca Zas will be responsible for growing and managing Telemundo Enterprises’ content monetization and distribution strategies, in close coordination with Telemundo’s Entertainment, Global Studios, Sports and News division, as well as NBCUniversal Distribution and Licensing teams. He’ll also oversee sourcing and development of future large-scale revenue-generating projects.

Fonseca Zas was most recently General Manager of Streaming Platforms and SVP of Mobile Partnerships at ViacomCBS International, where led the international streaming/OTT strategy and business plans for Pluto TV and SVOD platforms Paramount+ & Noggin. Prior to ViacomCBS, Fonseca spent over a decade at Argentina’s La Nación newspaper, where he held multiple positions in the company’s marketing, branding and digital divisions.

Carmona-Botana will be responsible for strategic planning and managing key partnerships including development, implementation, and short to long-term growth strategies. She’ll also work closely with the content teams to align the network content strategies and NBCUniversal’s Peacock team to increase the company’s income across all platforms.

Carmona-Botana joins Telemundo from A+E Networks, where she was previously Director of Content Distribution Strategy. She previously worked at several companies around the world, including Gedeth in Shanghai, Zebra Producciones in Madrid, Televisa in Mexico City and Viacom in New York.