Univision is entering the streaming wars.
Just a day after announcing a slate of new executive leaders, including the addition of former Telemundo network president Luis Siberwasser, and a series of nationwide layoffs, the company announced plans to launch PrendeTV.
The free, ad-supported streaming service targeting the U.S. Hispanic audience is scheduled to debut in the first quarter of 2021.
The company says its streaming platform will have “100% Spanish-language programming” that will feature Hollywood blockbusters, global television series and programs from Univision and Televisa’s libraries.
Univision says it will kick off with over 30 channels