Five executives from the entertainment, podcasting, and advertising industries have teamed up to create new podcasting company Pitaya Entertainment, specifically targeting U.S. Latinos.
Among them: Zach Horowitz, a former president and COO of Universal Music Group and Guillermo Santiso, the former president of Fonovisa Records. Jordi Oliveres, who previously worked for Univision Communications, podcasting guru Andy Bowers, co-founder of Megaphone, and marketing, advertising, and branded entertainment expert Diana Mejia-Jones are also aboard the new venture.
Pitaya officially launched today with six mostly Spanish-language featuring a mix of Univision personalities, comedians, and YouTube influencers.
More details about the company, its founders and the initial podcasts are available on Forbes.