• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar
MENUMENU
  • About
  • Send News Tips

Media Moves

Covering Latinos in the Media Industry

MENUMENU
  • Home
  • About
  • Send News Tips
  • People
  • TV & Radio
  • Programming
  • Print
  • Digital
  • Job Board
  • Archives
Roger Sole - Adam Waltuch - Vincenzo Gratteri - Rita Chertorivski
Clockwise from top L: Roger Sole, Adam Waltuch, Vincenzo Gratteri and Rita Chertorivski

Univision adds 4 execs ahead of global streaming platform launch

January 13, 2022 by Veronica Villafañe

Univision has recruited four more top-level executives to join the team of its soon-to-launch global platform, which aims to reach more than 600 million Spanish speakers worldwide when it launches at a time yet to be announced later this year.

The new additions are:

Roger Sole, Chief Marketing Officer, Streaming. He will lead the marketing team in the development, growth, and creative approach for the future global streaming platform, including performance marketing, partner marketing integration, advertising, and all other streaming marketing efforts across all digital platforms. Sole has extensive experience in the telecommunications sector, having been CMO of Sprint (now T-Mobile) for five years, where he was a key member of the leadership team during the company’s turnaround and merger process. Most recently, he was the global CMO at WeWork.

Vincenzo Gratteri, SVP of Development, Streaming. He will lead development and production of original Spanish language content. Gratteri has overseen hundreds of productions across his almost 20-year career in the industry, having started in Italy with Lux Vide, where he produced titles such as Coco Chanel, in partnership with Rai Fiction and France 2. His experience spans from Europe to Latin America and the United States, where he worked with top production houses such as W Studios, where he produced more than 500 hours of prime TV series like El Dragón, a co-production between Televisa and Netflix, and most recently at Onza Americas, a production company based in Miami which he founded in partnership with the Spanish producers of The Ministry of Time.

Adam Waltuch, SVP of Streaming Partnerships. He will lead placement and growth through marketing partnerships with Univision’s global app distribution partners. He will work closely with the Distribution and Content Licensing teams to support our future global streaming partnerships with MVPDs and vMVPDs in the U.S. and Latin America. Waltuch comes to Univision from Netflix, where he led teams responsible for fueling growth through distribution and brand partnerships, managing relationships with MVPDs, telcom companies, operators, and several consumer brands, He was formerly at Google, where he spent time in Buenos Aires, Santiago, and Mountain View, leading teams behind products like Google Cloud and AdWords. He has 20 years of experience in marketing partnerships, strategic business development, and content production.

Rita Chertorivski, SVP of Business and Legal Affairs, Streaming. She will lead all partnership negotiations relating to the development and production of original content for streaming. She will also oversee all clearance and ancillary rights issues and advise on legal issues relating to streaming. Chertorivski is a seasoned, bicultural attorney licensed in both the U.S. and Mexico, where she began her career. She has worked in the U.S. both as a corporate lawyer and a media and entertainment attorney. Before joining Univision, she served as Vice President, Business and Legal Affairs for NBCUniversal Telemundo Enterprises, where she led a multi-regional team in charge of all scripted productions in the U.S., Mexico, Colombia, Argentina, and Spain.

Filed Under: People Tagged With: Univision

Primary Sidebar

Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
Jessica Delgado

Jessica Delgado jumps from Telemundo local station to Univision network

August 4, 2022

Pedro Andrade

Telemundo Utah elevates Pedro Andrade to assistant news director

August 3, 2022

Lucia Burga

Lucía Burga promoted to executive producer at TelevisaUnivision

August 2, 2022

Sandra Smester

Sandra Smester joins Telemundo as EVP of Programming and Content Development

August 1, 2022

Michelle Rodriguez

Michelle Rodríguez leaves Telemundo San Diego for PR job

July 28, 2022

VIEW ALL ARTICLES

Secondary Sidebar

Media Moves is a mission-driven digital publication aimed at raising the visibility of Latinos in the media. Since its inception in 2007, the site has covered thousands of stories. To keep moving forward, we need your help. That’s why we launched a crowdfunding campaign.

Learn more about why Media Moves needs your support here.

You can contribute to the campaign clicking the button below.

SUPPORT MEDIA MOVES
Get the week’s stories in your inbox. The Media Moves Wrap newsletter is sent Friday mornings.
SUBSCRIBE
Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
Copyright © 2022 Media Moves · All Rights Reserved | Terms of Use | Privacy Policy