Estrella Media and TV Azteca have entered into a content and programming partnership. The companies said they will team up to co-create over 600 hours of original programming for both the U.S. and Mexico, produce existing series and license library content to air in both countries.
As part of the exclusive two-year agreement, both Estrella Media and TV Azteca have committed to co-produce original content and specials, including EstrellaTV’s Regional Mexican music awards special Premios de la Radio.
The co-productions are a combination of scripted and unscripted for their broadcast television networks and digital OTT, AVOD and FAST channels.
Estrella Media will reveal more details about its digital content offerings and distribution at the 2022 IAB NewFronts on Thursday, May 5 at 12:45 pm ET and will announce content details at the company’s Upfront virtual presentation on May 9.