Telemundo network president Don Browne today announced the cancellation of its morning show “Cada Día.”
In a memo to employees he wrote:
“Cada Dia is a show we believed in and very much wanted to succeed. It wasn’t for lack of talent, we had the best. It wasn’t for lack of passion, dedication or courage; no team had more than Cada Dia. In the end, the show was not able to generate the results that allowed us to continue our financial support.”
The show launched in 2005 with host Maria Antonieta Collins, who joined Telemundo from Univisión. During the two and a half years the show was on the air, it had terrible ratings. Back in February, Maria Antonieta announced she would not renew her contract with the network, which expires in August.
What will replace the show? According to what Browne wrote in the memo: “We are in the process of developing a new concept for the morning. While the development process takes place we will transition with a block of programming including “Al Rojo Vivo con Maria Celeste,” local news, our talk show “Rocio” and Telemundo original novelas.
A Telemundo spokesman would not say exactly how many people will lose their jobs, except that the layoffs “represent less than 3% of the Telemundo’s workforce.”
The problem with Telemundo’s programming is that it’s not original. The seem to try to imitate Univision’s shows and viewers can see right through it.