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Fox Networks launches new channel, Hispanic division

April 2, 2011 by Veronica Villafañe

The Hispanic population growth shown in the 2010 Census is motivating media and marketing companies to aggressively target that audience.

As part of its push to capture the booming Hispanic audience, Fox Networks Group is expected to announce on Monday the creation of a new division called Fox Hispanic Media. It’s also launching a new Spanish-language channel – Nat Geo Mundo, in July. The unit will be comprised of the new channel, along with two existing Spanish-language networks: Fox Deportes (formerly known as Fox Sports en Español) and Utilísima, a women’s lifestyle channel which began last year. The new unit also aspires to attract viewers into other parts of News Corp., such as its theatrical division.

Fox Hispanic Media will be led by Hernán López, President and Chief Executive at Fox International Channels. “We are launching this new network after many conversations with advertisers, who have told us in no uncertain terms that they are increasing their budgets by double-digits for Hispanic spending and they need new television offerings to absorb those increases,” López told the Wall Street Journal, also owned by parent company News Corp.

According to the WSJ, Nielsen said in February that the number of Hispanic TV households increased by 3.1% from a year earlier, while the number of overall TV households had increased 0.9%.

Fox will be facing stiff competition from other more established Spanish-language networks, particularly Univision, which dominates the Hispanic TV marketplace, reaching 95% of Hispanic households in the U.S.

 

Filed Under: Programming, TV & Radio Tagged With: Fox Hispanic Media, Fox Networks Group, Hernán López, Nat Geo Mundo, President and Chief Executive at Fox International Channels

Reader Interactions

Comments

  1. Ingrid Amado Herbas says

    April 29, 2011 at 11:50 PM

    Dear Veronica,
    I really love to read your blog. It keeps me updated and hopeful of new opportunities in the Hispanic Market in the U.S.A

    I served as a journalist in Central America and despite of being an anchor for television I came to the United States to get a degree in the field that I love the most: journalism.
    I graduated last year and I'm looking for some job opportunities in the United States. Can you give me some advice on where to get more info about Nat Geo Mundo hirings or perhaps other work opportunities in the media.

    My best,
    Ingrid

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Most recently, a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

She is also a Hispanic media and entertainment contributor to Forbes.

Full bio here
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