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Cristina triumphs with first Telemundo special

June 2, 2011 by Veronica Villafañe

You can say that Cristina Saralegui landed in Telemundo with a bang. Her first appearance on the network with the cast of “La Reina del Sur” on Tuesday became the highest rated primetime entertainment special in Telemundo’s history, averaging more than 2.3 million total viewers. The show was #1 at 9 pm across all Spanish-language stations in New York, Miami and San Francisco in key demos, according to Nielsen.

Cristina’s jump to Telemundo was announced during the network’s upfront on May 17, barely a day after NLB said the talk queen signed an exclusive contract to have her own satellite radio channel on SiriusXM. The 12-time Emmy winner will develop, host and executive produce a weekend variety show slated to air later this year.

Cristina and the “Reina” cast also gave the new Telemundo soap a good lead-in. “La Casa de al Lado” debuted with an average of more than 2 million total viewers.

Filed Under: People, Programming, TV & Radio Tagged With: Cristina Saralegui, La Reina del Sur, Telemundo Special

Reader Interactions

Comments

  1. Alexa says

    June 17, 2011 at 7:22 AM

    Well this was just the first, so we will see.

    I’m glad Telemundo gave her the chance, but she better up her ante cause her shows were getting a bit stale in Univision.

    I would hope she stops introducing everyone as her good friend this makes the audience feel like she is just a “name dropper” which is a typical thing with people who are insecure about who they are. Who cares that she is friends with all these mega stars. One word of advice: can you please then interview the ones who are not your friends then. That will be a lot more interesting I bet.

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

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