Categorized | Programming, TV & Radio

Telemundo unveils new logo, rebrands network

Posted on 14 May 2012. Tags: , ,

Telemundo today unveiled a new logo and announced the network will launch a new branding campaign for the fall that will include a new tagline and on-air identity.

After 20 years, the network has departed from its use of a traditional blue “T.”  The new logo is red. Telemundo says its new positioning platform “aims to capture the duality of Telemundo’s audience, balancing the strong connection to their Latin roots with their contemporary mindset of living in the U.S.”

Although it didn’t release the actual tagline, the network revealed its brand statement as “Brave New Telemundo.”

As part of the network’s revamping campaign, Telemundo Digital announced the launch of its Entertainment App. The Telemundo Entertainment App will feature bilingual content, marking the first time Telemundo and mun2 partner on a mobile app.  Users will be able to access Telemundo’s full programming schedule and add calendar reminders to their phone about program air dates and times and share content with others.

Check out the network’s logo evolution from 1987 to today:

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- who has written 4589 posts on Media Moves.

I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I have also held management positions in the online digital sphere - first as Managing Editor of IntersectionsSouthLA.org, followed by a role as the West Coast Web editor for impreMedia. I was president of the National Association of Hispanic Journalists from 2004 to 2006. I am also a freelance writer, reporter and producer. I founded Media Moves in June of 2007.

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3 Responses to “Telemundo unveils new logo, rebrands network”

  1. B says:
    May 17, 2012 at 11:54 PM

    ¿Quien hizo el nuevo logo de Telemundo? ¿Un niño de primaria? Hasta yo podría hacer uno mejor en paint. El nuevo logo de Telemundo es una porquería.

    • Carlos says:
      May 21, 2012 at 3:42 PM

      El nuevo logo de Telemundo, representa al Nuevo accionista mayoria rio de NBCUniversal, Comcast. El color rojo, es el color Oficial de Comcast. Vamos a ver si Telemundo se impulsa aun mas.

  2. Rfa says:
    May 23, 2012 at 2:00 PM

    Hahaha! That logo is garbage! What kind of Graphic Designer would submit this and still have the b*lls to show his face in public??? Big mistake Telemundo. I’m all for updating but at least make it worthwhile! What a joke. It’s not too late! Change it!!

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I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I was president of the National Association of Hispanic Journalists from 2004 to 2006, and inducted into the Hall of Fame in August of 2016. As an online news manager, I was West Coast Web Editor for impreMedia and Managing Editor of IntersectionsSouthLA.org. In addition to running Media Moves, which I founded in June of 2007, I'm a regular contributor to Forbes and also do freelance work as writer, reporter and producer.
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