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Telemundo names Liebman SVP Advertising Sales

October 31, 2012 by Veronica Villafañe

Telemundo Media announced today it appointed Gregg Liebman Senior Vice President of Advertising Sales Insights & Strategy, effective immediately. He’ll be based in New York and report to Doug Darfield, Executive Vice President of Research and Strategic Insights, Telemundo Media.

Liebman will be responsible for directing research teams producing strategic sales insights and collateral materials for the Telemundo Network, mun2 Cable Network, and Telemundo Digital Sales.

Liebman was most recently Senior Vice President, Advertising Sales and Sports Research at Turner Broadcasting from 2004 to 2012. He was previously SVP, Director of Strategic Resources at Zenith Optimedia from 2000 to 2004. Before that, he was the USA Media Research Director at Doubleclick Media, where he managed the research department. He was also a Partner, Media Research Director at J. Walter Thompson from 1998 to 2000.

 

Filed Under: People, TV & Radio Tagged With: Gregg Liebman, Telemundo

Reader Interactions

Comments

  1. JJ says

    November 1, 2012 at 8:21 AM

    Hello All – Question: Is it me, or the only ONE thing Telemundo is doing lately is promoting or recycling executive from other networks??? First it was the programming dept, with the hiring of Batman & Robin (Falcon/Lopez), and they have not develop anything important (Premios “Tu Mundo” was sooo bad). And now so many promotion moves, and the ratings still soar.

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Most recently, a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

She is also a Hispanic media and entertainment contributor to Forbes.

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