Telemundo Media announced today it appointed Gregg Liebman Senior Vice President of Advertising Sales Insights & Strategy, effective immediately. He’ll be based in New York and report to Doug Darfield, Executive Vice President of Research and Strategic Insights, Telemundo Media.
Liebman will be responsible for directing research teams producing strategic sales insights and collateral materials for the Telemundo Network, mun2 Cable Network, and Telemundo Digital Sales.
Liebman was most recently Senior Vice President, Advertising Sales and Sports Research at Turner Broadcasting from 2004 to 2012. He was previously SVP, Director of Strategic Resources at Zenith Optimedia from 2000 to 2004. Before that, he was the USA Media Research Director at Doubleclick Media, where he managed the research department. He was also a Partner, Media Research Director at J. Walter Thompson from 1998 to 2000.
Hello All – Question: Is it me, or the only ONE thing Telemundo is doing lately is promoting or recycling executive from other networks??? First it was the programming dept, with the hiring of Batman & Robin (Falcon/Lopez), and they have not develop anything important (Premios “Tu Mundo” was sooo bad). And now so many promotion moves, and the ratings still soar.