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Cristina Radio downsizes

December 20, 2012 by Veronica Villafañe

cristina NLBIt hasn’t been smooth sailing for Cristina Radio since its launch on Sirius XM 11 months ago.  National Latino Broadcasting (NLB), which programs and produces shows for the Cristina Radio and En Vivo channels on Sirius XM, this week has had to cut almost half of its staff.

Five employees were laid off out of the 11-member staff.  NLB has stopped production of some shows.  They’re now airing a mix of reruns, taking advantage that they have a back catalog of shows, and producing few new ones.

An inside source tells me Cristina Saralegui is still going to the NLB studios to tape her weekly show. NLB is also airing new shows of its political and current affairs program “From Washington al Mundo.”

The source says executives see this as “a temporary setback, not total annihilation” and foresee rehiring the laid off staffers in the next couple of months.

Apparently, syndication efforts of the radio shows, which would provide the revenues to sustain production, has not been as fruitful as expected.  So far, NLB has only secured syndication of Cristina Radio shows in 5 smaller markets.

According to my source, Eventus, NLB’s holding company, is “reevaluating the business model” and how to move the company forward.

 

Filed Under: Programming, TV & Radio Tagged With: Cristina Radio, Eventus, NLB, Sirius XM

Reader Interactions

Comments

  1. Lalla says

    December 28, 2012 at 9:29 AM

    The shortest path towards improvement is to finally cancel her show. She’s been dead for a long time. It’s time to stop pushing her!

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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