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Univision logo

Univision closes February sweeps at #3

February 28, 2014 by Veronica Villafañe

Univision logoUnivision ends the February sweeps as the No. 3 broadcast network during primetime, a first in any February sweep period, out-performing ABC and CBS by 6% and 19%, respectively, with over half a million Adults 18-34 (666,000).

The February 2014 sweep also marks the first time that the Spanish-language network finishes ahead of ABC and CBS in any February sweep period with Adults 18-34 in primetime.

In the February 2014 sweep, Univision delivered an average audience of 1.4 million Adults 18-49 and 2.9 million Total Viewers 2+, finishing as the No. 5 broadcast network during primetime.

Univision also out-delivered at least one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six out of seven nights among Adults 18-34 and on three out of four nights among Adults 18-49.

With an estimated median age of 38 years old, Univision continues to deliver the youngest viewers during primetime versus the English-language broadcast networks:  ABC (53 years old), CBS (59 years old), NBC (55 years old) and FOX (47 years old).

LOCAL MARKET HIGHLIGHTS:

During the February 2014 sweep period, KMEX Univision 34 in Los Angeles and WXTV Univision 41 in New York were the No. 1 and No. 2 most watched early local newscasts in the country, regardless of language, among Adults 18-49. With Adults 18-49, WXTV Univision 41 in New York was the No. 1 most watched late local newscast in the country, regardless of language.

Univision was also the No. 1 broadcast station in primetime in Houston among Adults 18-49 and Adults 18-34, and was the No. 2 broadcast station in primetime, behind NBC with the Olympics, outperforming the ABC, CBS and FOX stations in the following markets among:

o    Total Viewers 2+ in Los Angeles, Miami and Houston

o    Adults 18-49 in Los Angeles

o    Adults 18-34 in Los Angeles and Sacramento

Source: The Nielsen Company, NPM (01/30/2014-02/26/2014), M-Sat 8p-11p, Su 7p-11p.  February 26, 2014 based on NPM Fast Affiliate data.  Live+SD.

Filed Under: TV & Radio Tagged With: February 2014 sweeps, ratings, Univision

Reader Interactions

Comments

  1. Tony says

    March 2, 2014 at 8:18 PM

    This is a little confusing… did they finish #3 in a18-34 or A18-49?

  2. Veronica Villafañe says

    March 2, 2014 at 8:25 PM

    18-34 in primetime

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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