Univision Communications has officially launched Flama, its first fully dedicated over-the-top network providing English-language video programming for 15 to 30 year olds.
TheFlama.com, billed as “a network for discovering and sharing original and curated video,” that provides “access to talent and stories made by, for and with Hispanic millennials” debuted this week with a slate of five new original shows.
Alexis Tirado, who was previously at MTV Networks, is the Managing Editor for TheFlama.com, and Yamin Segal, creator of indie web series East Willy B, is the network’s Director of Programming & Production for Flama.
The network also brought in stand-up comedian Al Madrigal (“The Daily Show”, “About A Boy“) as an early adviser.
“Super Accurate Soccer History”
As a precursor to World Cup 2014 Brazil, this six-episode mockumentary style show features ridiculous made up soccer stories.
“Left Unattended with D-stroy”
A weekly, high-energy series, featuring D-stroy Melendez, doing interviews with music’s biggest influencers.
“Drop the Mic with Becky G”
This six part docu-series follows 17-year-old hip-hop artist Becky G through the ups and downs of making it in the music industry and rising to stardom, while staying grounded through her family and friends.
Flama’s resident 83-year-old grandmother, Abuelita, shares her wisdom with viewers in a six part series where she reviews today’s top products, from electronics to food. The series stars Altagracia Guzman (“Raising Victor Vargas” and “I Heart Huckabees.”)
“The Johnny Sanchez Show”
Ccomedian Johnny Sanchez (“MADtv” “Happy Feet”) shares his humor and spot-on impressions in a fun, off-the-wall, short-clip series.