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Azteca América changes its name

May 12, 2014 by Veronica Villafañe

Azteca Upfront 2014
Azteca’s Upfront banner. Photo: @EJPNY

Upfront week is on. During its presentation tonight in New York City, Azteca América announced it’s dropping “América” from its name.

Manuel Abud, president and CEO since March of this year, made the announcement saying it would “create a better connection” with the network’s audience.

The website already reflects the change. The www.aztecamerica.com URL now redirects to www.us.azteca.com and the logo only reads “Azteca.”

Azteca web

Azteca also announced its new lineup, which includes the telenovela “Las Bravo” starring Edith Gonzalez, Saúl Lisazo and Mauricio Islas, set to premiere in the fall.

Other shows on the schedule: “El Club del Chiste” and soccer program “Friday Night Fútbol.” The returning series are “La Academia Kids,” “Ventaneando,” “Venga La Alegría” and “Al Extremo.”

Filed Under: Programming, TV & Radio Tagged With: Azteca America, upfronts 2014

Reader Interactions

Comments

  1. Mimi Korman says

    May 16, 2014 at 2:21 PM

    And now, that Univision is no longer “Lo Nuestro”, and since Azteca is not re-inventing the programming wheel, it should do very well. Abud is obviously smart and knows an opportunity when he sees one; he’s probably very happy that Cesar Conde made that change. Good for Azteca!

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Most recently, a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

She is also a Hispanic media and entertainment contributor to Forbes.

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