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Telemundo teams up with NBC for special Hispanic Heritage series

August 28, 2014 by Veronica Villafañe

VIVA todayTelemundo is teaming up with the NBC’s TODAY show for “Viva TODAY,” a special week-long series to celebrate the diversity of Hispanic culture before the start of National Hispanic Heritage Month.

All next week, beginning Monday, September 1, “Viva Today” will highlight the positive impact Hispanic and Latino Americans have had on society.

Throughout the week, TODAY will feature guest co-hosts including Telemundo and MSNBC news anchor José Díaz Balart, Telemundo anchor María Celeste Arrarás and host Jorge Bernal, as well as other special appearances by other TV personalities and telenovela actors.

Filed Under: Programming, TV & Radio Tagged With: NBC, Telemundo

Reader Interactions

Comments

  1. Gavin Martinez says

    August 29, 2014 at 1:58 PM

    After all what NBC done on the past this will be great.

  2. bmax says

    August 30, 2014 at 7:51 AM

    NBC should integrate more into the Today Show on a monthly basis of Latino Hispanic culture. network needs to merge and integrate more into these four hour to truly reflects the trajectory of the US population…

  3. gil velasquez says

    September 1, 2014 at 9:55 AM

    NBC and all other media : movies , television shows , commercials , and print ads
    make a concerted effort to promote African Americans. 17 percent ,or more, of the population
    is African American. 17 percent of the faces you see in these medias represent
    that population number. Fairly so.
    The Latino population is also 17 percent . But is represented by only 3 percent of the faces you
    you see in all medias. Proof of the 3 percent seems to show a concerted effort be
    you and your, (Medias ), to ignore Latinos.
    If you think me figures are wrong , just do the counting.
    The squeaky wheel gets the grease. Perhaps Latinos don’t squeak loud enough .

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Most recently, a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

She is also a Hispanic media and entertainment contributor to Forbes.

Full bio here
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