Telemundo is betting big again on the narco novela genre and it’s bringing back Kate Del Castillo in an effort to secure ratings.
Kate previously starred in the hugely popular “La Reina Del Sur,” which became the highest rated program in Telemundo’s history, averaging nearly 4.2 million total viewers and over 2.8 million adults 18-49, according to Nielsen.
Hoping to replicate that success, Kate once again stars as a powerful drug trafficker in the network’s upcoming super series “Dueños del Paraiso,” slated to premiere in early 2015.
To promote the new novela, Telemundo launched a multi-platform campaign in partnership with Facebook offering a first-look preview of the super series available exclusively on Facebook.com/DuenosParaiso.
An original Telemundo Studios co-production with Television Nacional de Chile (TVN Chile), the new super series, set in the late 1970s and early 1980s, is currently shooting on location in Miami and Chile.
It features an ensemble cast of nearly 30 actors that includes Jorge Zabaleta, José María Torre, Miguel Varoni, Tony Dalton and Ximena Duque, with a special appearance by Oscar® nominee Adriana Barraza.
“Dueños del Paraiso” is based on a screenplay by Pablo Illanes (“¿Dónde está Elisa?”) and directed by Lilo Vilaplana (“El Capo”) and Nicolás Diblasi (“Una Maid en Manhattan”).
The series is executive produced by Joshua Mintz along with supervising producers David Posada and Gemma Lombardi.