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Fusion gets $30 million injection

May 20, 2015 by Veronica Villafañe

FusionDisney/ABC and Univision are pumping another $30 million into its joint venture Fusion.

The cable network, which was originally conceptualized as an English-language news and lifestyle network for millennial Latinos and later changed its strategy to target millenials in general, has undergone a series of show changes and cancellations and struggled to find an audience, but both parent networks seem committed to finding a winning formula for its multiplatform outlet.

According the New York Post, Fusion, which launched in October of 2013, can now be seen in 40 million homes.

Although ratings for the TV network aren’t available, Fusion’s website shows promising numbers. The Post reports it had 5 million unique online visitors in April, a 130% increase since December, with 68% of its traffic from mobile devices.

Filed Under: Digital, TV & Radio Tagged With: Fusion, Univision

Reader Interactions

Comments

  1. InFusion says

    May 21, 2015 at 6:08 AM

    Down the drain…The miracle of wanting a “slice of Latino pie” did not nor aint happening for ABC/Disney…Such a fake and shady operation…those who work in there, know what I’m talking about…

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

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