• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar
MENUMENU
  • About
  • Send News Tips

Media Moves

Covering Latinos in the Media Industry

MENUMENU
  • Home
  • About
  • Send News Tips
  • People
  • TV & Radio
  • Programming
  • Print
  • Digital
  • Job Board
  • Archives

May sweeps shows Univision #1 in LA, Houston and Dallas

May 22, 2015 by Veronica Villafañe

Univision logoUnivision continues its stronghold in Los Angeles, Houston and Dallas, ranking No. 1 in Total Day viewing and Primetime among Adults 18-49, regardless of language, outperforming ABC, CBS, NBC and FOX stations in May sweeps.

KMEX-34 Los Angeles, KXLN-45 Houston and KUVN-23 Dallas also delivered the No. 1 late night news among adults 18-49.

Additional May sweeps local highlights:

Total Day

Univision was the No. 1 broadcast station in Total Day viewing (Monday-Sunday 6 a.m.-2 a.m.) among:
·         Adults 18-49 in Los Angeles, Houston and Dallas
·         Adults 18-34 in Los Angeles, Houston, Dallas and Phoenix

In New York, Univision was No. 2 among Adults 18-34, besting the CBS, NBC and FOX stations. In Phoenix, Univision was No. 2 in Total Day among Adults 18-49, ahead of the ABC, CBS and NBC.

Primetime

During the May 2015 sweep period, Univision was the No. 1 broadcast station in primetime among:
·         Adults 18-49 and Adults 18-34 in Los Angeles, Houston, Dallas

Univision was the No. 2 broadcast station in primetime viewing:

·         Adults 18-34 in New York and Phoenix

Early Local News

Univision stations delivered the No. 1 Early Local News among:

·         Adults 18-49 in Los Angeles, Houston, Dallas and San Francisco
·         Adults 25-54 in Los Angeles, Houston and San Francisco

Univision stations delivered the No. 2 Early Local News among:

·         Adults 18-49 in New York, Miami and Phoenix

·         Adults 25-54 in New York, Miami, Dallas and Phoenix

Late Local News

Univision stations delivered the No. 1 Late Local News among:

·         Adults 18-49 in Los Angeles, Houston and Dallas
·         Adults 25-54  in Los Angeles and Houston

Univision stations delivered the No. 2 Late Local News among:

·         Adults 18-49 in New York and San Francisco

·         Adults 25-54 in New York

Source: Nielsen, NSI, May15, (4/23/15-5/20/15). Early local news is defined as local newscasts with a Mon-Fri 6 p.m. ET/PT start time; Mon-Fri 5 p.m. CT/MT start time.  Late Local News is defined as local newscasts with a Mon-Fri 10/11 p.m. ET/PT start time; Mon-Fri 9/10 p.m. CT/MT. Includes regular newscasts only. Primetime is defined as ABC/CBS/NBC/IND/UNI/UMA/TEL/AZA/MFZ/ETV Mon-Sat 8-11 p.m./Sun 7-11 p.m. ET/PT (Mon-Sat 7-10 p.m./Sun 6-10 p.m. CT/MT) and FOX/CW Mon-Sat 8-10 p.m./Sun 7-10 p.m. ET/PT (Mon-Sat 7-9 p.m./Sun 6-9 p.m. CT/MT).  Total day defined as Mon-Sun 6 a.m.-2 a.m. Rankings based on average impressions. Univision Late News includes simulcast on UniMás stations in the markets. Live+SD.

Filed Under: TV & Radio Tagged With: May sweeps, Univision

Reader Interactions

Comments

  1. Cuco Canistra says

    May 25, 2015 at 5:39 PM

    Si en esos lugares no son los #1, mejor que se dediquen a otra cosa…

Primary Sidebar

Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
Alice Solis

Alice Solis named regional VP of Sales of Telemundo’s Arizona and El Paso stations

March 23, 2023

Tsi-tsi-ki Felix

Anchor Tsi-tsi-ki Félix exits Entravision San Diego

March 22, 2023

Alexa Rodriguez

Alexa Rodríguez upped to news director at WNJU

March 22, 2023

Maria Elena Ponticiello

Meteorologist María Elena Ponticiello joins Univision Chicago

March 16, 2023

Annabelle Sedano

Annabelle Sedano crosses over from Univision 34 to NBC4 as weekday anchor

March 15, 2023

VIEW ALL ARTICLES

Secondary Sidebar

Media Moves is a mission-driven digital publication aimed at raising the visibility of Latinos in the media. Since its inception in 2007, the site has covered thousands of stories. To keep moving forward, we need your help. That’s why we launched a crowdfunding campaign.

Learn more about why Media Moves needs your support here.

You can contribute to the campaign clicking the button below.

SUPPORT MEDIA MOVES
Get the week’s stories in your inbox. The Media Moves Wrap newsletter is sent Friday mornings.
SUBSCRIBE
Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
Copyright © 2023 Media Moves · All Rights Reserved | Terms of Use | Privacy Policy