The presentation will include key verticals across Univision’s portfolio – Comedy, Sports, Drama and Music.
The event will take place at the Lyric Theatre in New York City, starting at 11 am and is slated to last less than an hour, since the company scheduled the upfront luncheon at 12 noon.
You can view a video of Univision’s marketing campaign “United We Stand, Together We Grow,” highlighting the importance of loyalty “in a world of options and fragmentation.”
Univision’s upfront is just one day after its biggest rival pitches its programming slate.
Telemundo’s pitch to advertisers this year will be bundled within NBC Universal’s presentation. But the second largest Spanish-language network will treat advertisers to a private concert with Jennifer Lopez.