Victor J. Romero, a former President and CEO of FRANCE 24’s United States operations, has launched a new cable channel in Miami.
Bonjour America TV is an American cable channel broadcasting 24/7 targeting the French speaking community in the United States, estimated at about 20 million nationwide.
Romero, who has been working on the development of a French channel since 2009, is currently in negotiations with cable operators to distribute Bonjour America TV in other parts of the country.
He previously launched Canal Bleu in Miami and was President and CEO of that channel from 2010 to 2013. Before that, he was President and CEO of New Line TV company.
Romero executed the U.S. launch of France 24 in 2009.
