Telemundo’s historic winning streak seems to be far from over. For the seventh consecutive week, Telemundo ranks #1, beating rival Univision during Monday-Friday 8-11 pm primetime among adults 18-49, according to Nielsen.
Telemundo’s success rides on its new primetime series – “Silvana Sin Lana” at 8pm, “Sin Senos Sí Hay Paraíso” at 9pm and “Señora Acero 3, La Coyote” at 10pm, attracting 819,000 adults 18-49 and 387,000 adults 18-34.
Telemundo also ranked as the #2 network among adults 18-34 beating ABC, CBS, FOX and Univision during the week of 8/29/16 in Monday-Friday 8-11 pm primetime across all broadcast and cable networks, regardless of language.
Last Friday, Telemundo, began enjoying the fruits of its huge investment in World Cup action, scoring big with the World Cup qualifier match between Mexico and El Salvador, simulcast on NBC UNIVERSO.
The match was the #1 program, regardless of language, on broadcast and cable among adults 18-49, helping the network reach almost 5 million total viewers cumulatively and average 2.8 million total viewers and 1.6 million adults 18-49.
Locally, the soccer match was #1 regardless of language, on broadcast and cable among adults 18-49 in New York, San Francisco and Sacramento. Among total viewers and adults 18-49, it was the #1 program in Los Angeles, Houston and Dallas.
Telemundo owns the U.S. broadcast and online rights in Spanish-language to the FIFA World Cup®, across all platforms (except radio) through 2022.
Source: Nielsen, Live+SD. 8/29/16-9/2/16. #1 SLTV net rank based on M-F 7-11pm. Regardless of language ranker based on M-F 8-11pm. Strict dayparts used. Live+SD, 9/2/16, fast national data, game average delivery based on match window; reach based on 6 minute qualifier for full program duration; local data based on NSI, 10pm-12am ET/ 7-9pm PT.