Seeking to expand its national reach, Azteca América is adding three new stations to its affiliate group.
The network has picked up former MundoMax affiliates in Boston and Sacramento, as well as a station in Charlotte.
Azteca’s official affiliate launch date for Sacramento’s low-power KSAO channel 49, owned by Cocola Broadcasting, is January 1, 2017. The deal means they will be dropping its current affiliate KSTV channel 32, where the Azteca aired its programming since 2007.
In Boston, former MundoMax station WFXZ shifted affiliation to Azteca América as of October 31, 2016, airing the network’s programming on its main channel 24.1.
Azteca also picked up affiliate WHEH in Charlotte, which begun to broadcast its programming on channel 41 on December 1, 2016. WHEH, a DTV America-owned low power station, previously aired infomercials.
Late last month, Azteca América scored big when it struck an affiliate deal with WGEN channel 8 in Miami, the country’s third largest Hispanic DMA. WGEN had been a MundoFox/MundoMax’s Miami station until it ceased operations.
The network is currently negotiating additional affiliate deals as it continues its U.S. growth and distribution expansion plans.
Well you have a station in Charlotte,NC can you also launch and affiliate in Raleigh,NC my market. Veronica can you ask them if they have plan for an affiliate in Raleigh,NC