In what some insiders say was a surprise move, Entravision has pulled the plug on Rock en Español from its Los Angeles station KSSE 107.1 FM.
Branded as Super Estrella for almost 20 years, the station is now “La Suavecita 107.1” and airs Regional Mexican music.
Entravision took Super Estrella off the air at 11:59 p.m. last night and moved it to a digital format, available on superestrella.com.
Staffers were notified they were laid off last Thursday and started posting messages on social media.
Most of its on-air staff is gone, including longtime personalities Keven Ramirez and Alex Tercero. Keven had been with Entravision for 13 years.
Weekend radio DJ Joe Diaz was also given walking papers. Several other production staffers also lost their jobs, although it’s unclear how many were affected by the format change.
The station aired some Entravision-produced syndicated shows, so the on-air and production teams for the LM show (which aired from 3 to 7 pm) and Carlos Álvarez, who hosts countdown show “Las Super 20” and is also an entertainment correspondent for the company, remain employed.
The station has been airing sweepers redirecting Rock en Español fans to visit superestrella.com. The site that host four DJ-free streams — clásico, rock, nuevo and Club SE for them to choose from.
Entravision sent Media Moves this brief statement about the changes:
“As of December 1, Super Estrella 107.1 in Los Angeles has begun a transition to a new format, which will formally roll out in the new year. During this transition period we will be adjusting our talent resources to better align with the format change. We look forward to sharing more with you in the new year.”
Jose says
December 5, 2016 at 10:12 PMIn reality Super Estrella hadn’t played Rock en Español for many years, with the exception of a Sunday night specialty show.
Musically, the station was a mess, with Piolin playing Banda and Corridos in the morning, Carlos Alvarez playing pop, with a tropical music specialty show at noon, and LM Show playing a weird mix of pop and banda.
This station didn’t need a new format. It needed new leadership.
Mike says
December 6, 2016 at 11:00 AMI completely agree with Jose. Musically the station was a mess.
A lot of good talent at Super Estrella but it was so weird to hear all the different mix of music at different hours of the day.
I agree David, new leadership should have been a better direction.
Gavin says
December 6, 2016 at 12:39 PMi totally agree it din’t always play rock, however all this station needed is new management to suit the Hispanic product. and I think Entravision didn’t get it know that and unfortunately they didn’t learn and they stopped doing this its sad but its a time to learn to at the end of the day we must respect them.
tatiana says
December 8, 2016 at 11:41 AMYounger generations are missing out on Spanish rock. We need exposure to different music. Like l.a doesn’t already have 20 other regional music stations. Sad.#boycott.
Jose Ramirez says
January 2, 2017 at 9:01 PMIt came as a bad surprise to see it go away. What’s wrong with variety specially with Spanish rock, pop, banda and mix? Hard to understand how people want hear the same thing over and over again. It gives me a headache, this relación station had everything that identified with everyone. Lamentable, the only radio station i truly enjoyed listening to.
Jose Ramirez says
January 2, 2017 at 9:00 PMIt came as a bad surprise to see it go away. What’s wrong with variety specially with Spanish rock, pop, banda and mix? Hard to understand how people want hear the same thing over and over again. It gives me a headache, this relación station had everything that identified with everyone. Lamentable, the only radio station i truly enjoyed listening to.