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Entravision changes LA’s KSSE Super Estrella format to Regional Mexican

December 5, 2016 by Veronica Villafañe

Entravision Super Estrella
Entravision flipped the switch at its L.A. station KSSE from its Super Estrella-branded Rock en Español format to Regional Mexican “La Suavecita.”

In what some insiders say was a surprise move, Entravision has pulled the plug on Rock en Español from its Los Angeles station KSSE 107.1 FM.

Branded as Super Estrella for almost 20 years, the station is now “La Suavecita 107.1” and airs Regional Mexican music.

Entravision took Super Estrella off the air at 11:59 p.m. last night and moved it to a digital format, available on superestrella.com.

Staffers were notified they were laid off last Thursday and started posting messages on social media.

Most of its on-air staff is gone, including longtime personalities Keven Ramirez and Alex Tercero. Keven had been with Entravision for 13 years.

Weekend radio DJ Joe Diaz was also given walking papers. Several other production staffers also lost their jobs, although it’s unclear how many were affected by the format change.

The station aired some Entravision-produced syndicated shows, so the on-air and production teams for the LM show (which aired from 3 to 7 pm) and Carlos Álvarez, who hosts countdown show “Las Super 20” and is also an entertainment correspondent for the company, remain employed.

superestrella.com
Entravision is redirecting Rock en Español fans to www.superestrella.com, where they can choose from four different music streams.

The station has been airing sweepers redirecting Rock en Español fans to visit superestrella.com. The site that host four DJ-free streams — clásico, rock, nuevo and Club SE for them to choose from.

Entravision sent Media Moves this brief statement about the changes:

“As of December 1, Super Estrella 107.1 in Los Angeles has begun a transition to a new format, which will formally roll out in the new year. During this transition period we will be adjusting our talent resources to better align with the format change. We look forward to sharing more with you in the new year.”

Filed Under: People, TV & Radio Tagged With: Carlos Álvarez, Entravision, Keven Ramirez, KSSE, Super Estrella

Reader Interactions

Comments

  1. Jose says

    December 5, 2016 at 10:12 PM

    In reality Super Estrella hadn’t played Rock en Español for many years, with the exception of a Sunday night specialty show.

    Musically, the station was a mess, with Piolin playing Banda and Corridos in the morning, Carlos Alvarez playing pop, with a tropical music specialty show at noon, and LM Show playing a weird mix of pop and banda.

    This station didn’t need a new format. It needed new leadership.

    • Mike says

      December 6, 2016 at 11:00 AM

      I completely agree with Jose. Musically the station was a mess.
      A lot of good talent at Super Estrella but it was so weird to hear all the different mix of music at different hours of the day.

      I agree David, new leadership should have been a better direction.

  2. Gavin says

    December 6, 2016 at 12:39 PM

    i totally agree it din’t always play rock, however all this station needed is new management to suit the Hispanic product. and I think Entravision didn’t get it know that and unfortunately they didn’t learn and they stopped doing this its sad but its a time to learn to at the end of the day we must respect them.

  3. tatiana says

    December 8, 2016 at 11:41 AM

    Younger generations are missing out on Spanish rock. We need exposure to different music. Like l.a doesn’t already have 20 other regional music stations. Sad.#boycott.

    • Jose Ramirez says

      January 2, 2017 at 9:01 PM

      It came as a bad surprise to see it go away. What’s wrong with variety specially with Spanish rock, pop, banda and mix? Hard to understand how people want hear the same thing over and over again. It gives me a headache, this relación station had everything that identified with everyone. Lamentable, the only radio station i truly enjoyed listening to.

  4. Jose Ramirez says

    January 2, 2017 at 9:00 PM

    It came as a bad surprise to see it go away. What’s wrong with variety specially with Spanish rock, pop, banda and mix? Hard to understand how people want hear the same thing over and over again. It gives me a headache, this relación station had everything that identified with everyone. Lamentable, the only radio station i truly enjoyed listening to.

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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