In her new role, Aristizabal will be responsible for managing KRCA’s sales staff, growing the business, and strengthening client relationships for the station, as well as managing the day-to-day sales operations of the station.
She’ll report directly to LBI Media COO Winter Horton.
Aristizabal replaces Jim Baral, who left the position at the end of 2016 after three years with the company.
Before LBI, she worked 17 years at Telemundo, spending the last nine years in sales management. While at Telemundo, she worked as a National Sales Manager and VP of Sales at WNJU Channel 47 in New York and as a Local Sales Manager at WSCV Channel 51 in Miami.
Prior to Telemundo, Aristizabal was Director of National Sales for ZGS Communications.