Categorized | TV & Radio

Telemundo and Univision unveil new shows at Upfronts

Steve Mandala and Cesar Conde

L to R: Steve Mandala, Univision EVP of Advertising Sales and César Conde, Chairman, p and NBCUniversal Telemundo Enterprises, during their respective Upfront presentations.

The battle over primetime audiences continues to intensify between rivals Telemundo and Univision, as both networks increase the stakes in original programming.

The networks unveiled their 2017-2018 programming plans to advertisers at Upfront events this week in New York, with flashy presentations and star-studded private concerts.

Although Telemundo was bundled into NBC’s Upfront, the network held a private event later in the evening on Monday, May 15 to do a more personalized pitch with Enrique Iglesias performing, while the next day, Univision called on Shakira and Becky G for its presentation entertainment.

While Telemundo holds the lead in producing original content, such as its super series, Univision revealed a slate that indicates it’s aware that Televisa telenovelas are just no longer enough for its U.S. audience.

Univision has added a several original series to its slate, including music series “Barrio Records” and an unauthorized Luis Miguel bio-series that will compete with Telemundo’s project about the Mexican superstar.

With the 2018 World Cup on the horizon, Telemundo is doubling up its promotional efforts of the soccer tournament, leaving Univision to pitch UEFA Champions League matches.

You can check out the Telemundo’s 2017-2018 programming slate and Univision’s new season line-up on Forbes.

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- who has written 4587 posts on Media Moves.

I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I have also held management positions in the online digital sphere - first as Managing Editor of IntersectionsSouthLA.org, followed by a role as the West Coast Web editor for impreMedia. I was president of the National Association of Hispanic Journalists from 2004 to 2006. I am also a freelance writer, reporter and producer. I founded Media Moves in June of 2007.

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One Response to “Telemundo and Univision unveil new shows at Upfronts”

  1. Don Berga says:

    More of the same garbage

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I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I was president of the National Association of Hispanic Journalists from 2004 to 2006, and inducted into the Hall of Fame in August of 2016. As an online news manager, I was West Coast Web Editor for impreMedia and Managing Editor of IntersectionsSouthLA.org. In addition to running Media Moves, which I founded in June of 2007, I'm a regular contributor to Forbes and also do freelance work as writer, reporter and producer.
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