Telemundo Deportes’ multi-platform coverage of the FIFA Confederations Cup Russia 2017 has reached 9.6 million total viewers through the group stage, averaging 1 million total viewers and 519,000 adults 18-49, outperforming Fox Networks by more than 3X (202% and 216% respectively), according to Nielsen.
Over the weekend, Mexico eliminated host Russia 2-1, securing a spot in the semifinals. The match, which aired on Saturday, June 24 at 11 a.m. ET, delivered an average of 2.2 million total viewers and nearly 1.3 million adults 18-49, outperforming Fox by 186% and 256% respectively.
Telemundo’s digital platforms broke record numbers through the group stage of the tournament, scoring its top six most streamed matches ever.
Mexico vs. New Zealand (June 21 at 2 p.m. ET) ranks at the top with 5.6 million streaming minutes, followed by Mexico vs. Russia with 4.9 million minutes consumed.
During the group stage, Telemundo Deportes’ digital platforms delivered a total of 27.4 million streaming minutes and generated more than 1.0 million social interactions.
The June 24 Mexico vs. Russia game ranked as the #1 most social event across all broadcast & cable, regardless of language.
Locally, the Mexico vs. Russia match was rated the #1 program among total viewers, regardless of language in top U.S. markets including New York, Los Angeles, Chicago, Dallas, San Francisco, Washington, Houston, Phoenix, Miami and Sacramento.
Source: Nielsen, NPM, Fast National Program Data, Live+SD, A18-49,P2+(000), Reach based on Fast Cume, 6+ minute qualifier. Comparison vs FS1 for Mexico vs Russia based on Match window for TEL. Adobe Analytics, US Only, 5/15-6/25/17; Nielsen Social, US Only, June 18-25/17