Alina Falcón assumes a new role as Senior Vice President of Daytime Programming for Telemundo network, after spending the past year as EVP, FIFA World Cup Programming.
In her new role, she’ll head the growth strategy for the network’s daytime programming, including shows “Un Nuevo Día” and “Suelta La Sopa.”
The move was announced in an internal email from Ray Warren, President of Telemundo Deportes and Luis Silberwasser, President of Telemundo Network, to whom she’ll report.
In the joint email, the executives state her recent role at Telemundo Deportes, overseeing World Cup programming “will be instrumental to showcasing our daytime entertainment properties to new audiences” during the 2018 event in Russia.
Falcón joined Telemundo as EVP, News and Alternative Programming in 2011, after a 28-year career at Univision.