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Falcón named SVP of Daytime Programming at Telemundo

October 12, 2017 by Veronica Villafañe

Alina Falcon
Alina Falcón. (Photo: Enrique Tubio/Telemundo)

Alina Falcón assumes a new role as Senior Vice President of Daytime Programming for Telemundo network, after spending the past year as EVP, FIFA World Cup Programming.

In her new role, she’ll head the growth strategy for the network’s daytime programming, including shows “Un Nuevo Día” and “Suelta La Sopa.”

The move was announced in an internal email from Ray Warren, President of Telemundo Deportes and Luis Silberwasser, President of Telemundo Network, to whom she’ll report.

In the joint email, the executives state her recent role at Telemundo Deportes, overseeing World Cup programming “will be instrumental to showcasing our daytime entertainment properties to new audiences” during the 2018 event in Russia.

Falcón joined Telemundo as EVP, News and Alternative Programming in 2011, after a 28-year career at Univision.

Filed Under: People, TV & Radio Tagged With: Alina Falcón, Telemundo

Reader Interactions

Comments

  1. Christopher Fitzgerald says

    October 19, 2017 at 9:01 PM

    Telwmundo’s daytime lineup needs SERIOUS help. Enough said.

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Most recently, a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

She is also a Hispanic media and entertainment contributor to Forbes.

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