The company first launched “La Suavecita” on its L.A. station KSSE 107.1 FM in December of 2016, flipping it from its Rock en Español format and Super Estrella brand.
The rollout includes a new programming lineup, featuring its syndicated shows helmed by “El Genio” Lucas, Piolín and Armida y La Flaka.
The flipped stations are in California, Nevada, Arizona, Colorado and Texas.
In Los Angeles, the company also switched KLYY 97.5 and 103.1 FM to “La Tricolor” Regional Mexican/current hits format.