Categorized | TV & Radio

LBI Media buys Miami’s WGEN for $11 Million

Estrella TV logoLBI Media, Inc., through its subsidiary KRCA Television LLC, has signed a deal to buy full power television station WGEN-TV in Miami for $11 million, according to an FCC filing.

As part of the deal, LBI Media will acquire broadcast licenses, station assets, real property leases and other assets from Mapale LLC, partially owned by Colombia’s Caracol TV.

WGEN will begin broadcasting EstrellaTV network as of March 1, 2018.

EstrellaTV programming currently airs on LBI’s O&O low power WVFW-LD. It was previously available on a WSVN digital multicast channel.

The move to WGEN will give Estrella TV greater audience reach.

“Miami is a great step in our expansion and demonstrates the popularity of our programming strategy,” says Lenard Liberman, CEO, LBI Media, Inc. “We are responding to this increased demand by making our network stronger and more available wherever possible.”

LBI Media will be hiring its own staff to handle operations and local sales in Miami. On a national spot level, LBI Media’s in-house rep firm, helmed by Jason Hall, will represent WGEN.

The company plans to have facilities in the Doral area to handle local production for clients and is looking at the possibility of producing local news at a later time.

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I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I have also held management positions in the online digital sphere - first as Managing Editor of IntersectionsSouthLA.org, followed by a role as the West Coast Web editor for impreMedia. I was president of the National Association of Hispanic Journalists from 2004 to 2006. I am also a freelance writer, reporter and producer. I founded Media Moves in June of 2007.

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3 Responses to “LBI Media buys Miami’s WGEN for $11 Million”

  1. James says:

    Ahora si que estrella TV se consolida con esta estación… Le falta NY

  2. The Master says:

    Buena suerte para ese gran talento subutilizado, Ricardo Brown.

  3. P.Rodriguez says:

    Estrella Tv still SUCK ASS! Jajajajaj

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I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I was president of the National Association of Hispanic Journalists from 2004 to 2006, and inducted into the Hall of Fame in August of 2016. As an online news manager, I was West Coast Web Editor for impreMedia and Managing Editor of IntersectionsSouthLA.org. In addition to running Media Moves, which I founded in June of 2007, I'm a regular contributor to Forbes and also do freelance work as writer, reporter and producer.
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