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LBI Media buys Miami’s WGEN for $11 Million

January 8, 2018 by Veronica Villafañe

LBI Media, Inc., through its subsidiary KRCA Television LLC, has signed a deal to buy full power television station WGEN-TV in Miami for $11 million, according to an FCC filing.

As part of the deal, LBI Media will acquire broadcast licenses, station assets, real property leases and other assets from Mapale LLC, partially owned by Colombia’s Caracol TV.

WGEN will begin broadcasting EstrellaTV network as of March 1, 2018.

EstrellaTV programming currently airs on LBI’s O&O low power WVFW-LD. It was previously available on a WSVN digital multicast channel.

The move to WGEN will give Estrella TV greater audience reach.

“Miami is a great step in our expansion and demonstrates the popularity of our programming strategy,” says Lenard Liberman, CEO, LBI Media, Inc. “We are responding to this increased demand by making our network stronger and more available wherever possible.”

LBI Media will be hiring its own staff to handle operations and local sales in Miami. On a national spot level, LBI Media’s in-house rep firm, helmed by Jason Hall, will represent WGEN.

The company plans to have facilities in the Doral area to handle local production for clients and is looking at the possibility of producing local news at a later time.

Filed Under: TV & Radio Tagged With: Estrella TV, LBI Media, WGEN-TV

Reader Interactions

Comments

  1. James says

    January 9, 2018 at 5:58 AM

    Ahora si que estrella TV se consolida con esta estación… Le falta NY

  2. The Master says

    January 9, 2018 at 7:02 AM

    Buena suerte para ese gran talento subutilizado, Ricardo Brown.

  3. P.Rodriguez says

    January 9, 2018 at 4:01 PM

    Estrella Tv still SUCK ASS! Jajajajaj

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Most recently, a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

She is also a Hispanic media and entertainment contributor to Forbes.

Full bio here
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