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Rodríguez promoted to President and COO of Univision networks

January 23, 2018 by Veronica Villafañe

Jessica RodriguezUnivision Communications Inc. (UCI) has appointed Jessica Rodríguez to the newly-created role of President and Chief Operating Officer of UCI Networks, effective immediately. She’ll continue to serve in her existing role as Chief Marketing Officer of UCI.

She’ll now report to Isaac Lee, UCI and Grupo Televisa’s Chief Content Officer, as well as UCI President and CEO Randy Falco.

In her new role as President and COO, Rodríguez will oversee daily operations of UCI’s television networks and play an integral role in developing and executing the networks’ strategies.

According to Univision, setting up a new organizational structure under a single leader “will support enhanced execution internally with all network operation functions – including production and entertainment, scheduling and programming research, the Univision Agency, and multiplatform media strategy and planning,” as well as enable a more strategic partnership with other business units and facilitate a “stronger and more unified partnership with Televisa.”

In the new structure, Lourdes Díaz, President of Entertainment, will report to Rodríguez.

As CMO of UCI, Rodríguez will continue to oversee research, consumer branding and messaging, corporate marketing, branding initiatives and campaigns, and branding analytics, among other functions.

As CMO, Rodríguez spearheaded high-profile Univision campaigns, including “Todo Es Posible” and launched “Tu Gente. Tu Voz.”

Rodríguez joined Univision in 2001, serving in multiple roles and working her way up to VP and Station Manager at the company’s Puerto Rico station, before moving to the network, where she was promoted up the ranks.

Filed Under: People, TV & Radio

Reader Interactions

Comments

  1. La Coqui del caserio says

    January 24, 2018 at 8:18 AM

    Eh mira, una que no es FOIL !
    Oh, wait, is she too ?
    Bueno, aca en PR dejo estela.
    Dicen, pero, he dicho nombre yo ?
    Alla en Miami le llaman La Executor.
    Dicen, a mi no me crean.

    • Emilio Lalcanzayagarra says

      January 24, 2018 at 9:29 PM

      si vas a contar tu cuento, echalo completo…

  2. InFusion says

    January 24, 2018 at 8:58 AM

    Un milagro en Miami !
    Un ascenso, nombramiento y promocion, que no es “asignado” a Isacsito !
    Hay esperanzas pipol !

    • Emilio Lalcanzayagarra says

      January 24, 2018 at 9:30 PM

      millones embolatados para todos hay.

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Most recently, a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

She is also a Hispanic media and entertainment contributor to Forbes.

Full bio here
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