Categorized | People

Diaz joins PR firm as Director of Content Creation

Sam DiazFormer business and technology reporter Sam Diaz has started a new job as Director of Content Creation and Influencer Relations at San Francisco tech PR firm Blanc & Otus.

“I’m excited about being able to put my journalism skills to work at a company that understands the value of relevant storytelling over marketing lingo that was once industry standard,” Diaz tells Media Moves. “As companies continue to realize how strong content helps them meet their business objectives, I’m hopeful that more of them will also recognize how much journalists – and former journalists – bring to the table.”

Diaz spent over two decades working in the news industry as a reporter, editor and blogger for the Fresno Bee, the San Jose Mercury News, The Washington Post and CBS Interactive.

He switched to “corporate journalism” in 2012, working for Broadcom Corp. He joined Hewlett Packard as Director of News in 2016, but was laid off last year when his position was eliminated as part of a departmental restructuring.

“I do miss the old newsroom days. But I don’t miss it in the sense that I wish I was still working for one. The industry changed and today’s media companies aren’t the same as they used to be. As such, we have to change, too. I’m no longer practicing “journalism” but I am doing something I like and where I know my journalist’s skills are valued.”

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- who has written 4807 posts on Media Moves.

I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I have also held management positions in the online digital sphere - first as Managing Editor of, followed by a role as the West Coast Web editor for impreMedia. I was president of the National Association of Hispanic Journalists from 2004 to 2006. I am also a freelance writer, reporter and producer. I founded Media Moves in June of 2007.

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Veronica Villafañe, Editor and Publisher

Veronica Villafane

I'm an Emmy award-winning journalist, who's worked as an on-air reporter, anchor, writer and producer for Spanish and English-language television, including Univision, Telemundo, CNN en Español, Fox 11 News in Los Angeles and the San Jose Mercury News, later becoming a digital media manager. I write about Hispanic media and entertainment as a regular contributor to Forbes and also freelance as an editor, reporter and producer for other media outlets. I'm a former president of the National Association of Hispanic Journalists, inducted into the Hall of Fame in August of 2016.